İşin təsviri
Responsibilities:
- Effectively plan and monitor digital marketing plan through a variety of methods including automation, A/B testing, targeted campaigns etc.;
- Own all digital marketing activities related to Google Search, Google Display, YouTube video ads and email marketing;
- Be responsible for planning of all paid ads activity and have budgetary control of this;
- Participate in forming effective paid search strategies and activation of digital marketing plans to maximize sales;
- Launch and optimize various PPC campaigns;
- Monitor budget and adjust bids to gain better ROI;
- Regularly conducting in-depth analysis of digital data & performance against KPI’s, benchmarks and objectives, converting raw data into actionable business insights and presenting to different stakeholders;
- Plan, execute and measure experiments and conversion tests;
- Collaborate with internal teams to brainstorm new and creative growth strategies and optimize the user experience.
Requirements:
- Bachelor’s degree in marketing and/or business administration. Education abroad is an advantage;
- 3+ years of experience in digital marketing, 2+ years of experience in digital advertising. Fast-paced advertising agency experience is a strong plus;
- DMI certification with distinction is an asset. Other relevant certifications from Google, Facebook, Hootsuite, SEMrush etc. are advantage;
- Solid knowledge of analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends, SEMrush, Data Studio, Power BI etc.);
- Written skills in Russian and English.
- Interested candidates are requested to apply directly. Applications without updated resumes will not be considered.
Interested candidates are requested to apply directly by clearly indicating in subject line “Digital Marketing Team Lead”. Only shortlisted candidates will be contacted.
Email: [email protected]