Marketing Manager
- Sinteks Group of Companies
-
Elanın qoyulma tarixi: 28.05.2012Vakansiyaya müraciət tarixi bitmişdir.
İşin təsviri
Employer: SSI Retail
Position: Marketing Manager
We are now looking for an experienced Marketing Manager who will be responsible for implementing marketing strategies to develop the fashion brands in line with the brand objectives and ensuring that positioning
of the brand is consistent throughout the market.
KEY RESPONSIBILITIES:
BRAND BUILDING
• To follow the Brand attributes and positioning strategy in line with the Global objectives
• Ensure that the entire brand building strategies/exercise is implemented in all the stores
• Liaison with Media Agencies/consultant to develop appropriate theme board/communication methodology in line with brand objectives
PROMOTIONS AND EVENTS
• Recommend store promotions in consultation with buyers/retail operations
• Ensure that all communication material required for the promotions is developed/designed and sent to the stores/territories within the time frame specified
• Recommend events specific to brand/product category/season
• Forecast along with buyers/retail operations on the increase in footfall sales during the promotions
IN STORE/OUT DOOR MEDIA PLANNING
• Ensure all aspects of imaging – store windows, visuals, banners, posters, shelf takers are in line with the ‘image’ of the brand and target the appropriate audience
• Ensure that the entire outdoor media facilities are at the prime locations to attract customers (bill boards/hoardings)
• Ensure that the outdoor media communication is replaced regularly with images and captions
• Coordinate with the territories and the brand’s agencies as necessary on the media advertising
• Ensure consistency in the brand image
• Provide innovative solutions for new POS materials for stores
BUDGETING AND PLANNING
• Prepare the annual marketing budget for the Brand in consultation with the management team and allocate resources to territories/brands with the break up in terms of season, campaign, media, etc.
• Prepare annual marketing calendar and Product specification catalogues
• Review the budgets and make recommendations to the management as deemed necessary
• Report on the utilization of the budgets periodically (as agreed)
ADVERTISING AND AGENCY MANAGEMENT
• Liaise with the advertising agency on the optimal spend of the Media
• Budgets for the Season/Territory and Brand
• Plan with the agency on the image campaign for the season
• Track advertising maintained with the agency
• Design, write and oversee the production of printed promotional materials including catalogues, brochures, flyers and program and media guides
• Review the effectiveness of advertisement promos and take corrective actions
• Set agency deliverables with respect to the brand’s communication strategy
• Responsible for all approvals on the brand and marketing in coordination with brand/concept fee
• Ensure compliance to Company policies and values
MARKET RESEARCH
• Conduct periodic market research to study the customer profile/preferences and buying patterns, in coordination with Corporate Marketing
• Conduct market research to study the effectiveness of the media campaign and with respect to the money spent, in coordination with Corporate Marketing
• Set goals and parameters for the Marketing Research
MISCELLANEOUS
• Oversee other outside agencies for order placements and printing needs, shopping bags, stickers, flyers and other sales material
• Negotiate with vendors and contractors to coordinate media cost, placement and scheduling
• Create opportunities for Cross Promotion and co-branding
• Plan with public relation agencies for PR and media coverage in consultation with Brand Head and Group Corporate communication and PR
• Develop and implement loyalty program
• Represent the Concept/brand at media and marketing events
• Conduct territory and market visits to assess implementation of marketing/branding guidelines and source competitive intelligence
• Keep abreast of best practices in marketing, global retail brands, competitive/strategic marketing initiatives and trends
ESSENTIAL REQUIREMENTS:
• 2-3 years of Marketing experience in the Fashion/Retail industry
• Bachelor Degree in Marketing/Advertising/PR/Communications essential
KEY SKILLS:
• Agency Management
• Brand Management
• Budgeting and costing
• Media knowledge
• Consumer/Market Research methodologies
• Local market retail scenario understanding
• Media planning
• Resource Management
• Communication and presentation skills
All interested candidates could send CV to [email protected]
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