Job Title: Brand PR Specialist
Location: Head Office
Department: External Relations
Reports to: Head of External Relations
Subordinate: No
Summary:
Responsible for managing a company's brand. Develops plans that that support lines of service and brand objectives and devises campaigns that increase the awareness of stature of a company
Works with:
Inside of company:
Trade Marketing
Sales
Demand Planning
Outside of company:
All Parties
Requirements:
• Education: High education
• Experience: A minimum of 2 years related experience
• Language: Azeri, Russian, English (All Fluent)
• Computer skills: Excel-Excellent, PowerPoint- Excellent
Professional/Personal skills:
• A good sense of responsibility and etiquette
• Excellent typing skills, speed and accuracy essential
• Excellent organizational skills
• Excellent communication skills, both verbal and written
• Excellent presentation skills
• Proven ability to work under pressure and to tight deadlines
• Bright, confident personality
• Well presented
• Highly personable
• Flexible and mature approach with ability to work unsupervised and outside of working hours
Job Description:
• Analyse how our brand is positioned in the market and crystallize targeted consumers insights
• Take brand ownership and provide the vision, mission, goals and strategies to match up to
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Lead creative development and create motivating stimulus to get targeted population to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
• Oversee marketing and advertising activities to ensure consistency with product line strategy
• Monitor product distribution and consumer reactions
• Anticipate bottlenecks
• Brainstorm new and innovative growth strategies
• Align the company around the brand’s direction, choices and tactics
Deadline for CV submission until 14.05.2016.
Please indicate the name of the position “Brand PR Specialist” in the subject line of the application e-mail and send it to: [email protected]